Beverley entrepreneur fighting fast fashion with innovative Covid-19 busting drive through service

A Beverley-based businesswoman who reuses and recycles unwanted and second-hand clothing is appealing for donations to support national charities using an innovative new Covid-19 friendly drive through service.

Daisy Jessop (22) is the brainchild of Envirofriendly Recycling (EMEA) Limited, an ethical clothing recycle business that aims to combat the ‘fast fashion’ culture by using drop off points to collect unwanted clothing and reduce the amount of items that go to landfill.

The company uses proceeds from sales to raise money for the RSPCA and RNLI, as well as other local charitable causes that have been struggling to fundraise during the Covid-19 pandemic.

Daisy said: “Envirofriendly is a concept based on making an environmental, economic and social difference by using ethical business practices in textile reuse. By combining a passion for the environment with commercial good sense, we offer a unique and compelling proposition to charities – where we make a financial contribution to them based on an agreed amount per tonnage of items collected.”

Daisy’s family have been in the clothing trade for around 30-years and they have a large network of distributors across Europe, the Middle East and Africa – people who pass on clothes to those with the greatest need.

Daisy added: “We’re appealing to people to bring us their unwanted clothes. Donated items need to be reusable so please don’t send anything with holes or that you wouldn’t feel comfortable passing on to a friend or relative. If you have been clearing out or Beverley entrepreneur fighting fast fashion with innovative Covid-19 busting drive through service spring cleaning during the lockdown period this is an ideal opportunity to make use of our Covid-19 friendly drop off point. Please bring us your clothes and we will put them to good use.”

Envirofriendly has recently refurbished its warehouse facility in Beverley creating a Covid-19 friendly drive through/drop off point. The warehouse, which is based at Unit 5, Belprin Road, Beverley, HU17 0LN, has been converted for people to drop off unwanted but reusable clothing items, including:

Earlier this year, Daisy signed a deal on a new purpose-built textile sorting facility in Beverley. The new 6,000sq ft warehouse also has 1,000sq ft of office space all designed to increase the size of Envirofriendly’s operations. The facility serves the company’s textile clothing bank operations.

How to donate to Envirofriendly Recycling:

1. Set your sat nav to HU17 0LN (our unit is behind the row of shops on Swinemoor Lane)
2. Drive or walk up

3. Unload your items into one of our open top receptacles without coming into contact with anyone else
4. Drop your unwanted items in the outdoor/open top receptacles of your choice *
5. Drive/walk away and our team will sort, resell and make a donation to the RNLI or RSPCA
Office opening times

Monday 8am – 5pm
Tuesday 8am – 5pm
Wednesday 8am – 5pm
Thursday 8am – 5pm
Friday 8am – 5pm
Saturday 10am – 4pm
Sunday Closed

To find out more about Envirofriendly and its work call 0800 9755 636 (freephone) or visit envirofriendly-recycling.co.uk

*Please note, when the facility is closed there are two traditional clothing banks outside for people to safely leave their donated items.

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